BUMBLE
On Bumble, men are not allowed to message first and women can only do so within 24 hours of matching, which got me thinking about all of the things that men typically do for women and how Bumble reverses those roles. This is a project from my college days.
THE ADS
OUT OF HOME
OOH will target men on their morning commute, when they walk into the office, and when they're enjoying themselves at various sporting events.
BUMBLE X SPOTIFY
Bumble will create a playlist, updating it monthly with songs about men.
SPOTIFY PLAYLIST
The playlist will also appear on the Spotify discover page and "recommended for you" for all men in the target audience.
ELEVATOR ADS
The first elevator is meant to be placed on closed doors, with the inside of the elevator being on the right.
SPORTING EVENTS
This would be displayed at various sporting events.
EXPERIENTIAL
Bumble would partner with bars in younger neighborhoods to do a Bumble takeover. Bumble ambassadors would offer to buy men drinks and each free drink would be paired with this coaster. The QR code is for easy access so that they can download Bumble as soon as they get the drink. Posters would also be placed in the bathroom above every other urinal.
DIGITAL
Banner ads will be displayed on male-dominated websites, such as GQ. This can easily be adapted from print!
