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MAYTAG HOMEPAGE REDESIGN

Aisle Rocket had the chance to completely revamp Maytag's homepage, something that hadn't been done in a long time. Our goal was to simplify it and bring it into a "mobile first" mindset. While we offered some safer options, our favorite and boldest design got chosen for the final product. A bold design requires some quick-hitting copy, which I gladly took on. 

WEB TACTICS

MODEL ROLLOVER STATE

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THE TEAM

Carlo Guardascione - CD, Copy

Brigitta Fitzgerald - ACD, Design

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