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REFINERY29
Your twenties can be a weird time to navigate. Your thirties too, probably (I'll let you know in 10 years). Refinery29 is the modern woman's guide to navigating adulthood. This was a project done for class.
THE ADS
OUT OF HOME
This billboard would be placed outside of drive-thrus of popular fast-food places such as McDonald's, Taco Bell, Chick-Fil-A, and Wendy's.
As Refinery29 is a website, it makes sense to target people as they're on the go.
Airing personal questions out in the middle of busy cities shows potential readers that their questions aren't silly or exclusive to them-they're questions that are asked daily by all kinds of women.
Placements would also include popular magazines such as Cosmo, Elle, Vogue, and Women's Health.
WINE PAIRINGS SERIES
Become the wine connoisseur you've always dreamed of becoming! The Refinery29 wine pairings series will be a series of articles that teach millennials all about wine and what complements it.
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